Episode 4 - Penny Burke
Just like everyone thinks they can do a bit of photography...everyone thinks they can do a bit of comms. So this episode is talking to one of my favourite comms people Penny Burke.
Penny talks about how she got into advertising and strategic communications, how market research works, and what it was like working on the famous 'Mr. Hart, what a mess!' TV commercial
If you'd like to see more of Penny's work, head to: http://essencecomms.com.au/